Brand Sentiment Score Calculator

Analyze your brand reputation using positive, neutral, and negative mentions. Get actionable insights to improve brand health.

Reviews/mentions with positive sentiment

Reviews/mentions with neutral sentiment

Reviews/mentions with negative sentiment

Impact weight of positive mentions

Impact weight of negative mentions (usually higher)

Sentiment Score = ((Positive × 8) + (Neutral × 5) - (Negative × 10)) / Total × 100 (normalized to 0-100)
500 positive, 150 neutral, 50 negative = 650 total. Score = ((500×8)+(150×5)-(50×10))/650×10 = 67.3 = Good sentiment. Net: +70% vs -7.7% = +62.3 net sentiment.

What is a good brand sentiment score?

Score ranges: 80-100 = Excellent, 60-79 = Good, 40-59 = Average, 20-39 = Poor, 0-19 = Critical. Most healthy brands score 60-80. Tech giants often score 70-85. Monitor trends over time - a 10+ point drop warrants investigation.

How is brand sentiment measured?

Methods: Manual review of reviews/mentions, AI sentiment analysis tools (IBM Watson, Google Cloud NLP, Brandwatch), social listening platforms, survey questionnaires, and Net Promoter Score (NPS) as proxy. Combine multiple methods for accuracy.

Why does negative sentiment carry more weight?

Negative reviews have outsized impact: people trust warnings more than praise, negative experiences get shared more (3x more than positive), it damages brand reputation more quickly, and recovering from negative sentiment takes 5-10x positive mentions.

How do I improve brand sentiment?

Strategies: Respond to all negative reviews professionally, solve customer problems publicly, encourage happy customers to leave reviews, improve product/service quality, build community, and consistently deliver on brand promises. Monitor and act quickly on new negative mentions.