Influencer Rate Calculator
Stop leaving money on the table. Calculate professional sponsorship rates based on your actual engagement and reach.
Your total follower count on the platform
Likes + Comments / Followers × 100. Average is 1-3%
Hours spent creating this content (for labor cost)
Value of your time for production cost calculation
How do brands typically calculate influencer rates?
Most brands use a combination of reach (followers) and engagement rate to determine rates. The standard formula starts with CPM (cost per mille impressions), then multiplies by engagement quality. Nano influencers (1K-10K followers) with 5-10% engagement often charge $10-100 per post, while macro influencers (500K-1M+) with 2-4% engagement charge $5,000-20,000+. Engagement rate matters more than follower count.
What engagement rate is considered good?
Engagement rate benchmarks vary by platform and niche: Instagram: 1-3% average, 3-6% good, 6%+ excellent. TikTok: 4-8% good, 8%+ excellent. YouTube: 2-4% good, 4%+ excellent. Twitter: 0.5-1.5% good, 1.5%+ excellent. Engagement rate above 6% on Instagram or 10% on TikTok typically indicates highly engaged, authentic audience.
Should I charge more for Reels vs static posts?
Yes, short-form video typically commands 2-4x the rate of static posts because: Video requires more production effort, Algorithm typically rewards video with higher organic reach, Brands see better performance metrics on video content, Authenticity is higher (harder to fake video engagement). Many influencers have tiered pricing: Story ($50-200), Post ($100-500), Reels ($300-1500), Dedicated Video ($500-3000).
What other factors affect my rate beyond engagement?
Beyond engagement rate, factors include: Audience demographics (B2B > B2C in value), Niche specificity (finance/tech audiences command premiums), Usage rights (buyout for extended use costs extra), Exclusivity (not working with competitors), Deliverables (link clicks, coupon codes, UTM tracking), Platform (TikTok vs Instagram), and Content creation effort level.
How do I calculate rates for brand deals?
Start with your engagement metrics: Base Rate = (Followers × Engagement Rate) × Industry CPM / 1000. Then apply multipliers: Video content × 2-3x, Dedicated post × 1.5-2x, Story only × 0.3-0.5x. Add premium for exclusivity (10-30%), specific audience targeting (20-50%), or high-skill content (10-20%). Always factor in your actual time and production costs.