Marketplace Selling Price
Don't lose money on platform fees. This tool helps online sellers find the perfect price point to ensure profitability after Amazon, eBay, or Etsy take their cut.
How do I calculate the selling price for online marketplaces?
To calculate your selling price on platforms like Amazon, eBay, or Etsy, you must account for the product cost, shipping costs, marketplace referral fees (usually 8-15%), payment processing fees (~3% + $0.30), and your desired profit margin.
What is the formula for selling price with margin?
The formula is: Selling Price = (Cost + Shipping + Fixed Fees) / (1 - Margin% - Variable Fee%). This ensures that your profit margin is calculated based on the final sale price, not the cost.
What are typical referral fees for Amazon and eBay?
Amazon referral fees typically range from 8% to 15% depending on the category. eBay fees are usually around 10-13% for most categories, plus payment processing. Etsy charges a 6.5% transaction fee plus payment processing fees.
What is a "Target Profit"?
A target profit is the specific dollar amount you want to keep as net profit from each sale after all expenses and platform fees have been deducted.