YouTube CPM to Net Income Calculator
Calculate exactly what you take home from YouTube. See net income after platform fees and taxes.
Total monthly views across all videos
Percentage of views that show ads (typically 50-80%)
Your effective CPM for ads shown (after YouTube cut)
Super Thanks, memberships, other direct income
Brand deals and sponsorships (pre-tax)
YouTube affiliate links and external commissions
Self-employment + income tax estimate (20-35% typical)
What CPM should I expect as a new YouTuber?
CPM varies dramatically by niche and audience: General content (vlogs, entertainment): $2-6 CPM. Tech/Software reviews: $10-25 CPM. Finance/Business: $20-80 CPM. Legal/Medical topics: $30-100 CPM. Kids content: $8-15 CPM but high churn. New channels typically see lower CPM until they reach 10K+ watch hours and qualify for full monetization.
How much does YouTube actually take from ad revenue?
YouTube keeps 45% of ad revenue, creators receive 55%. This has been the standard split since the Partner Program began. However, if you use Multi-Channel Networks (MCNs) or third-party ad networks, they may take an additional 10-40% cut, leaving you with as little as 30-40% of the gross ad revenue.
Do all videos earn the same CPM?
No. CPM varies by: Advertiser demand (holiday season = higher CPM), Video topic (financial/legal = premium), Viewer demographics (US/UK = highest), Ad format (skippable vs non-skippable vs display), Time of year (Q4 typically 30-50% higher). Mid-roll ads earn less than pre-roll. Not all inventory fills at the same rate.
What are the hidden costs of being a YouTuber?
Beyond time, consider: Equipment ($500-5000 initial), Editing software ($20-50/month), Thumbnail design ($5-20/image or subscriptions), Music licensing ($10-30/month for commercial use), Ring light/lighting ($50-200), Backgrounds/props ($100-500), Insurance (liability, equipment): $30-100/month, Taxes (set aside 25-35% for self-employment tax).
How do I calculate my actual CPM?
Your actual CPM = (Total Ad Revenue × 0.55) / (Total Views × 1000). Note that not all views monetize - some are from non-monetizable countries, some hit skippable ads, some use AdBlock. Typically 50-80% of your views actually show ads. If you have 100K views but only $150 revenue: (150 × 0.55) / (100 × 0.6) = $82.50 / 60K = $1.375 effective CPM.