Social Media Post Value Calculator

Estimate the advertising value equivalent of your social media posts based on impressions, engagements, and platform benchmarks.

Your total follower count on the platform

How many times the post was displayed

Sum of likes, comments, shares, saves, and clicks

Which platform is this post on?

What format is your post?

Value = (Impressions/1000 × CPM × Content Multiplier) + (Engagements × $0.10 × Content Multiplier)
5000 followers, 2500 impressions, 150 engagements on Instagram Reel = ~$47.50 post value.

What is the value of a social media post?

Post value is calculated based on the reach, engagement, and potential advertising cost equivalent. It represents what you would pay to achieve the same results through paid advertising. Factors include follower count, engagement rate, and the platform's typical CPM (cost per mille/thousand impressions).

How is engagement rate calculated?

Engagement rate is typically calculated as (Total Engagements / Total Followers) × 100, or alternatively (Total Engagements / Total Reach) × 100. Engagements include likes, comments, shares, saves, and clicks. Average rates vary by platform: Instagram ~1-3%, Facebook ~0.5-1%, Twitter ~0.5-1%, LinkedIn ~2-5%.

What is a good CPM for social media?

Average CPMs vary by platform: Facebook ~$7-10, Instagram ~$8-12, Twitter ~$6-9, LinkedIn ~$10-15, TikTok ~$5-8. These rates fluctuate based on targeting, industry, season, and ad quality. Organic posts that achieve high engagement effectively earn value against these benchmarks.

Why do influencer posts cost more?

Influencer posts command higher values due to their established trust with audiences, higher engagement rates, and targeted demographics. Micro-influencers (10k-100k followers) often have engagement rates 2-3x higher than macro-influencers, making their cost-per-engagement more valuable despite lower reach.